Friday, August 13, 2010
After I made a mess of my blog header the other day and was waiting for help (it was coming, but life can get out of hand like maybe Mathew’s kids or backed up sewers, I don’t know… - he’s our managing editor, and a good one), anyway Jeremy Huggins took pity. I didn’t even ask. Not that he doesn’t owe me a case of bottled cokes and chocolate milk. I probably have to let that go now because he tweaked until I really like it. I hope you do too, but that sort of feels like I’m asking if I look fat in this. Before he signed off tonight he asked me about fonts and I had to tell him fonts make me really nervous. I don’t know what to choose; they make me feel like I’m in Walmart wearing a pair of pajama bottoms and a tank top pulled tight over my belly, because I DON’T know it looks bad. It’s not as though I’m the new editor of W magazinewho has pulled in a new font for their cover. (New editors seem to need to do this like Tomcats mark territory, but again, I shouldn’t be saying.) He says, “…and then it is a new logo,…in a new typeface [called] Benton. It’s kind of skinny, it’s very vertical. It’s very elegant and it is italic, with a sense of movement, evolution.” Yes, well, it would be wouldn’t it? But that does leave me, oh, feeling inadequate and confused like I did about two weeks ago when I was trying to decide on a new font for Notes From Toad Hall. I finally ended up choosing a Garamond, not because Bonnie badgered me to death she didn’t, she just said, and this was after trying dozens of them: “I still stand by Garamond for you. It looks good.” I did read somewhere that it has smooth curves and simple serifs and could be said to portray an easy-going beauty. I hope for that and more. Tomorrow Jeremy will advise.
He should, I mean he could, because he’s just launched a new website. For all your editing and writing needs or just for fun check out REWORDSMITH. It’s elegant and quirky and although he is very opinionated about commas, he is kind about your abuse of them. I totally, prayerfully wish him the best.