From an interview by The Daily Beast with record producer and co-founder of Def Jam Records, Rick Rubin says:
On our first album, there was a song he wrote, I can't remember which one it was, but I listened to it and said, "Do you think you could take some of the 'I's and 'me's out of it?" And he thought about it and he was like, "Yeah, I think I can do that." And he did. So 10 years later, I'm visiting him in Nashville. He's in a wheel chair. He's blind, pretty much. It felt so awkward. So I said, "What have you been working on lately?" And he said, "I've been working on using 'I' and 'me' less." And I said, "Really?" and he said, "Yeah. Remember? You gave me that comment on the song? That's what I've been working on." Incredible. He didn't mean it in the context of songs. He meant it in the context of life.
Thinking recently about my own "I's" and "me's." Until we die - our enduring Holy War.